Wednesday, June 29, 2016

Best SEO optimization techniques and strategy 2016

It was now mid-2016 but SEO optimization techniques seems to still not easy for digital marketers. After the update Google Panda and Penguin algorithms that occurred in the last few years, it is not surprising that SEO strategies will continue to change. This situation requires digital marketers must be nimble in finding New SEO Strategies to adapt to the latest guidelines.

To help you, here are 9 SEO strategy is not working anymore and should be used again because it would be futile and at worst a negative effect. Read also: Building SEO for Branding

9 SEO Strategies That Are No Longer Work

1 Get More Links to be Ranked Higher
2 Rich Content Writing Keyword Rankings Better
3 SEO Strategies That Just Focus on Link and Content
4 Build Pages More to get Traffic More
5 Ranked Higher on Getting More Traffic Visitors
6 Doing Lots of Guest Blogging to Build Domain Authority
7 Filling Tag Titles Many Keywords to Improve Ranked
8 Not Include Images On Your Posts
9 Listed On Many Directories for Getting Backlinks
Get More Links to be Ranked Higher

In the past, link building that is made without domain analysis is used as SEO optimization techniques in order to achieve higher rankings. Link building is still an important part of the SEO strategy to improve the ranking of a website but make sure link building is made as natural as possible. The most important thing in SEO Strategy 2016 is a quality link and not the quantity.

Rich Content Writing Keyword Rankings Better

In the past, SEO optimization techniques above are often used and indeed work, but now Google uses latent semantic indexing (LSI / Latent Semantic Index) as his quest. At LSI, the entire contents of the web pages will be crawled by the search engine and the words / phrases that are common in most of the page will be combined and identified as keywords of the page. LSI also search for synonyms related to your target keywords.

So the SEO strategy you should use right now is to optimize your web pages to the user experience. You are not required to put the keywords verbatim in your content. Focus writing content for the user is the best SEO strategy, by using synonyms and related terms, the search engines will understand what your goals are.

SEO Strategies That Just Focus on Link and Content

About 5 years ago, all the SEO optimization techniques is only concerned with getting a lot of links, code and content is good. But now, most of the sites that rank well are those that have the most social followers. Although the influence of social media on the ranking of the website is still being debated today. But logically, if you are using SEO strategies so that your website popular in social media, the more people who see your content, the more backlinks and traffic to be received. Besides social media is a great way to deliver content and get content that you are looking for.

Build Pages More to get Traffic More

Some people have the idea that if you have more pages then you will get more traffic to your site. Similarly, as one of linkbuilding SEO strategies, create content just to have more pages will not help you. Make sure you focus on providing quality content than quantity. You on quality, not quantity. Since 2011, Google Panda algorithm further enhanced to detect content that is not good. Now is the time you create useful content that can attract visitors to read.

Ranked Higher on Getting More Traffic Visitors

An SEO strategy are misguided when just looking for the highest ranking in the search engines in hopes of getting more traffic. The visitors may look at your site but does not mean your site will get a high conversion as well. Some of the reasons for the low CTR (Click Through Rate / level) of your site:

You use keywords that are not related to your niche.
Your meta description does not entice users to click.
To fix it you need to do keyword research and make it interesting meta decryption.

Doing Lots of Guest Blogging to Build Domain Authority

First around 2013, many of the bloggers who write a lot of content on the blogs of others or which is known as guest blogging as an SEO strategy, by embedding links pointing to their site. SEO optimization techniques that do not care about the time the content is made whether or not in accordance with the niche the site because they're after is the number of backlinks.

Now the TSB SEO strategy is not working anymore unless you do guest blogging with highly relevant content and an ethical way of course is still very useful.

Filling Tag Title with a lot of Keywords to Improve Ranked

Embed keywords in the title tag is known as keyword stuffing or an SEO strategy that should be avoided today, if not, maybe you'll get a penalty from Google. There are guidelines of SEO experts on the application of keyword / keyword density on a page as one of the SEO strategy

Read also: Is Keyword Density? Are Good For SEO?

Not Include Images On Your Posts

I used to be the picture is not so important in SEO optimization, but now the picture is relevant SEO strategy. But make sure the pictures you use has a title and alt text to improve the relevance on your page.

Registered On Many Directories for Getting Backlinks

This is a SEO strategy that is often used but is no longer effective today. Since Google released the Penguin algorithm in 2012 which is the target of operation is a website with a link that is not fair.

Getting a backlink is still a potential SEO strategy but you should focus on finding backlinks from directories that have high authority and focus on relevant niche.

1 comment:

  1. "9 SEO Strategies That Are No Longer Work" you mentioned seems skeptical to me. Do you have any proof from any SEO Expert or any statement from Google's representative? Please share!

    ReplyDelete

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